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what we do

About Us

How we started

LIFTD Design

Company director James Potter founded LIFTD after spending over a decade working as a personal trainer in a central London. In that time it became clear that clients expected a lot more from a training facility than most gyms were offering and that the options for premium gym design were almost non-existent. This led to the creation of LIFTD, a design studio that is committed to raising the standard of gym design one project at a time.

It is LIFTD’s mission to move away from typical gym designs and deliver spaces that provide the best workout experience both visually and physically.


How we're different

Truly Bespoke

As an independent design studio LIFTD. is not tied to any singular brand. We can select the best dumbbells from one supplier and the best treadmill from another. This means we can truly commit to delivering the best training facilities possible for our clients. 

LIFTD. is able to offer complete custom equipment design options; luxury leather upholstery on our benches, custom logo design on dumbbells, bespoke storage solutions, custom flooring designs, the list goes on… This means that each of our projects is unique and really delivers that premium space the client is looking for.


Design Process

“Our approach is to never compromise on quality and always ensure our clients are happy from start to finish. We do not simply just supply gym equipment and place it into a room… we go through a specific 4 stage process. Beginning with design conception, to the creation of floor plans,3D renders and high quality CGI’s, through to equipment selection & customisation and finally installation & interior design. We listen to the client brief and combine it with our knowledge and experience to deliver a truly unique and inspiring workout space.”


Design Conception

Digital Renders & CGI

Equipment & customisation

Installation & Interior Design

Completion and


We understand the need to take care of your gym after installation and to make sure that everything continues to work smoothly. Whether it’s a home gym or a commercial space, we have the perfect aftercare packages to suit your needs.

Servicing & Maintenance

We can make sure that your equipment continues running as smoothly as day one.

Staff Training

We will provide full training for all staff whether that’s relating to how to maintain equipment and spot for wear and tear or to educate on how to get the most out of the facility.


Whether it’s private residential or commercial gyms we will provide an equipment handover showing the client how to use the equipment safely and effectively.